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SBA Honors Businesswomen

The U.S. Small Business Administration recently honored five exceptional women business owners selected as the 1999 Avon Women of Enterprise. The annual awards recognize women who have overcome personal and professional challenges to become successful entrepreneurs and mentors for the next generation of women business owners.

This year's award winners were:

  • Sarian Bouma, Capitol Hill Building Maintenance, Inc., Lexington Park, Md. Bouma, a native of Sierra Leone, needed welfare to survive when she first arrived in this country. Now she is president and CEO of a company that employs some 200 workers, provideing services for two million square feet of office space including the New Executive Office Building, part of the White House office complex. Annual revenues are nearly $2 million.

  • Janet Lasley, Lasley Construction, Inc., Rocky Hill, N.J. Lasley, who is battling a rare form of cancer, is owner and president of Lasley Construction, a remodeling and renovating firm focusing on both historic and modern homes. The firm's 22 employees helped the company attain $4.5 million in revenues last year.

  • Marion Luna Brem, Love Chrysler Plymouth, Inc. & Love Chrysler Dodge Jeep, LLC, Corpus Christi, Texas. Brem is president and CEO of two successful DaimlerChrysler dealerships with 91 employees who sell and service new and pre-owned automobiles. Sales in 1998 topped $40 million.

  • Ronda Howerton, Avon Sales Representative, Oklahoma City, Okla. Howerton is an Avon Leadership Opportunity executive unit leader. She is responsible for recruiting, training and motivating other women to succeed. Howerton and the 300 sales representatives she oversees generated nearly $1 million in sales last year.

  • Maria de Lourdes Sobrino, Lulu's Dessert Factory, Huntington Beach, Calif. Sobrino is president and CEO of Lulu's Dessert Factory, which manufactures and distributes a variety of ready-to-eat, gelatin-based desserts throughout the U. S. and Puerto Rico. With about 100 employees and sales of $7.5 million, the company plans to expand into a new 70,000 square foot facility next year.

For more information on the programs and services, visit the SBA or call the SBA Answer Desk at 1-800-U-ASK-SBA. Additional information also is available from Avon.

Home Matters More, But Day-Care Still Important

What happens to children at home before starting school has about twice the educational impact of day care, according to a major new study from the University of North Carolina.

But the study also noted, the influence of day care still is strong, and the quality of that care makes a significant difference in children's readiness for school.

The study evaluated the effect of day care on 1,364 children. Early education experts consider it the largest and most carefully controlled research of its kind.

Researchers followed children in the study group from birth, observing interactions both at home with mothers and at day-care centers with staff. They also evaluated youngsters with various sophisticated tests of language and mental development and assessed the quality of their homes and care centers.

Most of the children, who are from racially and socially diverse families, are in the second grade now and will be followed at least until age 10. They were assessed at ages 6, 15, 24 and 36 months.

"We found that quality child care matters, even when you take into account other family and child variables such as income and education of the parents," said Dr. Martha Cox, a senior investigator at UNC-CH's Frank Porter Graham Child Development Center and a principal investigator. "Children consistently performed better on measures of thinking and language development if they were in good day care than if they were in lower-quality care.

"That was especially true in settings in which caregivers provided more language stimulation and more involved care," she said. "Mothers and children also interacted in more positive ways with each other when the children were in better-quality day care."

Swiss Reject Paid Maternity Leave

Swiss voters recently rejected government plans to introduce paid maternity leave.

About 65 percent of voters turned down the plan to give working women 14 weeks of maternity leave at 80 percent of their salary. The vote damaged Switzerland's first female president, Ruth Dreifuss, who waged a personal crusade to end the condition whereby women are banned from working for two months after childbirth but aren't guaranteed any wages.

Opponents to the proposal argued it would have been costly and an unnecessary bureaucratic level, considering that many Swiss firms have provisions to help their female workers.

Curiously, the historically liberal Swiss voting population during the same election endorsed state distribution of heroin to hardened addicts.

Women More in Balance

While only one-third of Americans believe that they are very successful in balancing the many demands of everyday life, a surprising 45 percent of female entrepreneurs say they are very successful at life balance, according to an Avon survey.

The new study of more than 1,000 Americans concluded the differences uncovered in the survey between women entrepreneurs and the rest of the population are particularly meaningful since, according to the U.S. Small Business Administration, women are starting new firms at twice the rate of others and own nearly 40 percent of all firms in the United States -- a total of 8 million businesses.

The survey, which was undertaken in connection with the Avon Women of Enterprise Awards, revealed:

  • Female entrepreneurs, compared to the remainder of the population, are more likely to rely on themselves than outside influences to achieve a balanced life.
  • They make different sacrifices to create balance.
  • They cite different hindrances to achieving balance in their lives.

According to the survey, only 16 percent of female entrepreneurs rely on the support of family and friends as their key tool in achieving balance. In contrast, nearly one in four of the remainder of the population cite such support as the most important factor in helping them create a balanced life. This dissimilarity suggests that female entrepreneurs are more independent and self-reliant than the remainder of the population.

Self-employed women rely more on their own resources than outside influences to achieve balance, citing prioritization and scheduling as important techniques to help balance their lives (22 percent versus 18 percent for the remainder of the population).

Americans Don't Read to Kids

While virtually all Americans polled believe that reading to children is important to early development, approximately half never or rarely read to their children, according to a recent survey.

Commissioned by Barnes & Noble Inc., the study of more than 1,000 American adults also found:

  • Only 28 percent of Americans read to a child every day, 15 percent several times a week, and nine percent once a week.
  • Of those read to, more than half (56 percent) said that their mothers read to them, followed by their reading to themselves (17 percent). Only seven percent said their fathers or a sibling read to them.
  • Only 21 percent of Americans know what literacy experts recommend as the minimum amount of time that should be spent reading to a child: 20 minutes a day. More than half of Americans believe those experts recommend either 30 minutes (31 percent) or an hour (28 percent).

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