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Quick and Healthy Archive

Brenda J. Ponichtera

Brenda Ponichtera Registered dietitian Brenda J. Ponichtera, president of ScaleDown Publishing, Inc., is both the author and publisher of two award-winning cookbooks. The books, Quick & Healthy Recipes and Ideas and Quick & Healthy Volume II, are proof of her philosophy that "healthful eating doesn't have to take a lot of time in the kitchen."

The books - which have now sold more than half a million copies - clearly fill a need for today's health-conscious, busy cook. Quick & Healthy Recipes and Ideas, which was first released in the fall of 1991, has sold more than 405,000 copies to date! The companion book, Quick & Healthy Volume II, which was published in July 1995, has sold more than 110,000 copies! In a competitive field where "independent" presses are told to be happy with sales of 3,000 - 5,000 copies a year, ScaleDown has clearly beaten the odds.


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